Fire My Mortgage® (FMM) Website Privacy Policy

Effective date: 12-16-2025

Fire My Mortgage® ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request information, submit forms, schedule appointments, or engage with our services.

1) Information We Collect

We may collect the following categories of information:

• Personal information: Name, email address, phone number, mailing address, and other identifiers you provide.

• Financial and coaching-related information (provided voluntarily): Information you submit for coaching or evaluation purposes, which may include mortgage details, income ranges, debts, account balances, and related financial data.

• Messages and communications: Information you provide when you contact us, including email and text message content (and related metadata such as date/time and phone number).

• Technical and usage information: IP address, device identifiers, browser type, pages viewed, referring/exit pages, timestamps, and other usage data.

• Cookies and similar technologies: Information collected via cookies, pixels, tags, and analytics tools.

2) How We Use Your Information

We use information we collect to:

1. Provide and administer our services, including responding to inquiries and delivering coaching-related resources.

2. Process requests submitted through forms and schedule or manage appointments.

3. Personalize your experience and improve our website, content, and service offerings.

4. Communicate with you by email, phone, and text message about appointments, updates, educational content, and marketing.

5. Monitor and analyze usage trends, measure marketing effectiveness, and maintain website functionality.

6. Detect, prevent, and address security issues, fraud, and misuse.

7. Comply with applicable laws, regulations, and lawful requests.

3) Text Messaging (SMS) and Consent

If you provide your phone number, you consent to receive text messages from us related to your inquiry, appointments, services, educational content, and marketing.

• Consent: By submitting your phone number through our forms or otherwise providing it to us, you consent to receive text messages from us.

• Opt out: You can opt out at any time by replying STOP (or by contacting us using the information in Section 12).

• Message/data rates: Message and data rates may apply.

4) How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: With trusted vendors who perform services on our behalf (e.g., Go High Level/CRM tools, website hosting, analytics, scheduling, email/SMS delivery, payment processing). These providers are permitted to use your information only to provide services to us.

• Advertising/analytics partners: We use tools such as Google Analytics and the Meta (Facebook) Pixel to understand website traffic and measure marketing performance. These tools may collect information through cookies or similar technologies.

• Legal and compliance: If required by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect rights, safety, or property.

• Business transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale/transfer of assets.

• With your direction/consent: When you ask us to share information or otherwise consent.

5) Cookies, Analytics, and Tracking

We use cookies and similar technologies to:

• Operate and improve the website

• Understand traffic and usage patterns

• Remember preferences

• Measure marketing performance

You can control cookies through your browser settings and may be able to opt out of certain analytics/advertising features through third-party tools. If you disable cookies, some site features may not function properly.

6) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. You use the website and submit information at your own risk.

7) Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide services you request

• Maintain business records

• Comply with legal obligations

• Resolve disputes and enforce agreements

Retention periods vary based on the type of information and the purpose for which it was collected.

8) Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, such as the right to:

• Request access to the personal information we hold about you

• Request correction or deletion of certain information

• Opt out of marketing communications

• Restrict or object to certain processing (where applicable)

Marketing opt-out: You can unsubscribe from marketing emails using the link in the email, or contact us at the email below.

To exercise your rights, contact us using the information in Section 12. We may need to verify your identity before fulfilling certain requests.

9) Children’s Privacy

Our website and services are not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

10) Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information.

11) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the Effective date above. Your continued use of the website after changes are posted means you accept the updated policy.

12) Contact Us

If you have questions or requests regarding this Privacy Policy, contact us at:

• Email: [email protected]